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Hofstede's Cultural Dimensions Theory

  This framework is used to understand the difference in cultures across countries and to discern the ways that business is done across different cultures. It helps to distinguish among different national cultures, the dimensions of cultures and the impact on business.     Hofstede has defined six categories that define culture: 1. Power Distance Index 2. Collectivism vs Individualism 3. Uncertainty Avoidance Index 4. Femininity vs Masculinity 5. Short – term orientation vs Long - term Orientation 6. Restraint vs Indulgence     1. Power Distance : - The degree people are comfortable with influencing upwards. Accept inequality in distribution of power. High power distance index indicates about the culture which power difference and accepts inequality, it shows high respect for authority and rank, also encourages bureaucracy. Low power distance index reflects about the culture which encouraged flat and decentralized organizational structure. Emphasized on p
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Hofstede's Cultural Dimensions Theory

  This framework is used to understand the difference in cultures across countries and to discern the ways that business is done across different cultures. It helps to distinguish among different national cultures, the dimensions of cultures and the impact on business.     Hofstede has defined six categories that define culture: 1. Power Distance Index 2. Collectivism vs Individualism 3. Uncertainty Avoidance Index 4. Femininity vs Masculinity 5. Short – term orientation vs Long - term Orientation 6. Restraint vs Indulgence     1. Power Distance : - The degree people are comfortable with influencing upwards. Accept inequality in distribution of power. High power distance index indicates about the culture which power difference and accepts inequality, it shows high respect for authority and rank, also encourages bureaucracy. Low power distance index reflects about the culture which encouraged flat and decentralized organizational structure. Emphasized on p
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Dove's- Real Beauty Campaign

  Dove is a bird but we all know it as a personal care brand which is owned by Unilever. The brand had grown closed to the worth of $5 billion dollars today. How they did it? It has become possible because of the brand building strategy they have adopted which is realizing women that they are beautiful. Launched feel good campaign-Dove campaign for real beauty. This campaigns aimed at women to make them feel good and confident about themselves . This campaign has changed the definition of beauty and compelled many marketers to think over the real definition of the beauty. Initially they used billboard advertisement which showed common women instead of a model. To grab the attention they showcased women who has wrinkles, fat, skinny just to indicate that they should feel good about themselves because they are real beauties such attributes do not make them less attractive. The main focus here is to make people feel good so that they can try the product and also share it with others. The
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